Thanks for checking out this conversation. Here is a quick recap:
00:00-10:00
Expert Tips for Effective Marketing: The Importance of Content
Marketing expert Howard shares his insights on how he came to be where he is now, working with small businesses and helping them achieve success through marketing. Having worked in traditional marketing channels such as radio, television, and newspapers, Howard emphasizes the importance of content in marketing. He notes that content is being provided in various ways, and businesses must research and find out who their target audience is to know exactly what ways and methods to get their messages out. It is crucial to understand that people want to be marketed the way they want to be marketed to.
10:00-20:00
Why Creating Your Own Content is a Marketing Strategy That Works
Creating your own content is a marketing strategy that works for businesses of any size. Smaller businesses are using podcasts to communicate directly with their audiences, while marketers are finding success with YouTube by creating programming that’s connected with specific topics. The challenge for marketers on YouTube is to create content that hooks viewers in the first five seconds. There are also self-published books available that teach strategies that can help triple leads and double sales, without the need to spend additional dollars on marketing or advertising. Ultimately, people want their problems solved, and by creating content that speaks to their needs, businesses can establish themselves as the experts and move prospects along the journey towards becoming clients.
20:00-30:00
The Power of Storytelling in Marketing: Capturing Attention and Closing Deals
Storytelling is a powerful tool in marketing that can capture a potential customer’s attention and lead to closing deals. The hero’s journey, a storytelling framework advocated by Sam Cooke, the founder of Sanity Desk, is a vehicle that transports the customer from point A to point B, while instilling in them the beliefs and values of the product or service. The hero in the story is the customer, starting in a place of discomfort, and the product or service is the tool that takes them to the other side where their hopes and dreams are fulfilled. To create an engaging story, it is essential to identify the customer’s problem and offer a solution. Starting the story with the word “you” can increase audience retention rates. Frameworks are crucial in creating successful marketing campaigns.
30:00-40:00
Do What You Do Best And People Will Fall In Love
Creating unique and interesting content is crucial for building trust with potential customers. Creating a content model that can develop an audience is key to selling to that audience. A perfect example is Sink Reviews on TikTok, with 818,000 followers and 11 million likes. The creator goes to different locations to review sinks, and even though it sounds silly, the concept is working. The idea is to create content that connects with potential customers, for example, a realtor could do things with mailboxes. Other unique concepts are car detailing and carpet cleaning. Creating engaging and informative content will help to build trust with potential customers and grow your audience.
40:00-End
Why You Should Consider TikTok for Your Business
From drawings on rocks to pocket computers and virtual reality headsets, technology has always been an integral part of human society. TikTok, the short-form mobile video app, is no exception. It has taken over market share at an alarming rate, scaring even some of the bigger players in the game. But many people still say no to it. As a business owner, you should consider TikTok to grow your revenues. If you haven’t tested it yet, try it for two weeks and see what happens. It doesn’t take money, just a little bit of your time. And if it works, you can move on to the next step: strategy.
To find more from Howard Walpof you can visit:
https://profitmasterbusinesssolutions.com/
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