Episode 33 | Rob Provenzano | Your Landing Page is Not Your Funnel

Landing Pages vs Funnels: What’s the difference?

Do you know the difference between a landing page or a funnel when it comes to your marketing campaign? You’re not alone! You may have watched a YouTube video or two and tried creating a “Funnel” thinking all you needed was a landing page when the reality is quite different. It’s tempting to think that landing pages and funnels are the same or interchangeable, but this is a myth that can lead to a lot of wasted time and money. And you’re probably suffering with the symptoms of a low conversion rate and a lot of frustration. So, what’s the deal? The key is to understand the differences between landing pages and funnels and how they fit into your overall marketing strategy and that’s exactly what this episode is all about!

Building Relationships in Business: The Power of Connection

You may have found this podcast because you feel like you’re not getting the results you want in your business, despite all your hard work. If so, Rob suggests that you may be overlooking the power of building relationships. As an entrepreneur, it’s easy to get caught up in the daily grind of running your business and forget that people are at the heart of what you do. But without strong relationships, you won’t be able to achieve your goals and grow your business. The problem is that many entrepreneurs either forget that people are important or they don’t know how to build strong relationships because they spent all their time perfecting their craft. They may try to network, but they don’t know how to turn those connections into lasting relationships that serve each other. The key as our guest suggests is to focus on creating genuine connections with people, rather than just trying to sell them something.

Advertising with a Podcast: How to Reach Your Target Audience

Are you struggling to reach your target audience with your advertising? Many entrepreneurs find it difficult to connect with the right people through the plethora of advertising channels that exist out there but there’s a solution that’s secretly growing in adoption: advertising with a podcast. Not on one. With one. Podcasts have exploded in popularity in recent years, and they offer a variety of unique opportunities to reach highly engaged audiences. The problem is that many entrepreneurs don’t know how to get started with podcasting. They may assume that it’s too expensive or too complicated, or they may not know where to start. The key is to understand the benefits of podcast advertising and how to leverage high value content that will resonate with your target audience.

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