It seems like the new buzz word these days is personal brand. Everyone is curious about what personal branding is, how to build a meaningful personal brand, and what it means to maintain it in a way that attracts customers for small businesses.
The thing is, personal branding isn’t a new thing. It’s been around for as long as humans have roamed the earth. If you take those two words and simply replace them with one, the picture will be much more clear. REPUTATION.
How do you show up in the world? THAT is your personal brand. It’s as simple as that. The only thing you need to understand is that a good strong reputation means a solid network, an abundance of opportunity, and business security. But if you behave in a way that is corrosive you will slowly eat away at that reputation limiting your ability to help the people you aim to serve.
In this episode we have a conversation about establishing a clear personal brand, how you maintain your reputation, and how that helps you build your empire!
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